The Big Decision: Zesty Goes Full Time!

by zesty on January 25, 2012 · 23 comments

I knew I would be writing this blog post, I just didn’t know when it would be published.  When I started blogging back in 2008, I felt my passion grow almost instantaneously and I knew this was for me.  In addition to blogging, I started offering my web design and graphics services to help fellow bloggers and to better the community, and heck I loved that too.

As of last month, I left my corporate career as Director of a successful software company to blog and provide blog consulting services full time.  Is it a big step?  You better believe it.  Am I excited?  I have honestly never been happier.  I wake up in the morning, get breakfast for the family, plan my day, and get at it.

As an entrepreneur, you have to realize you need to hunt to survive.  No one will feed you just for being cute.

My corporate career was somewhat short at 13 years but I learned valuable lessons that will benefit my future.  I have a laundry list of ideas to fulfill in 2012, both food and consulting related.  Over the past three weeks I have revamped and totally redesigned my consulting site to showcase both past work and all the new services you can now purchase.

Here is a quick snap shot of the site.

Goals for 2012

I figure if I write these goals down, you will keep me in check and monitor my progress quarterly.

  1. Write a Book – People have been emailing and asking me when am I writing a book that they can buy and I can honestly say the book is in the works and it is about 60% complete.  I will keep you posted on the details, topic, and logistics once I get closer to the end. (Pretty pumped)
  2. Grow my consulting company to over 300 clients by the end of 2012.  Presently, I have about 160 clients that I have worked with over the past few years and I’m really going to focus my efforts on growing that number and helping the blog community.
  3. Launch a “maintenance” program – At least 3 times a week, I get an email or question from someone needing help with their blog and are unsure how to handle it.  Now you don’t have to worry.  I am launching a full three-tiered maintenance program that you can purchase and have us take care of your blog for you.  Simple, cost effective, and gives you the peace of mind that someone has got your back.
  4. Write more guest posts – I am starting to write for a few blogs just to promote myself and “get around.”
  5. Launch an online interactive learning center for bloggers – I spend a lot of time doing tutorials for people answering blogging questions and technical questions so I thought about formalizing it so you can now join a class, ask questions, see a video, and solve your problems.  Stay tuned later this year for launch!

I guess this concludes my top 5 goals for 2012.  Lofty?  Yes. Doable? You better believe it!  The last three weeks have been busy, getting the site ready, working on logistics, eCommerce set up, and figuring out all the services that I want to offer.

Now I know there is no food today but I felt I should let you in on where I am spending my days.  For all those people who already know – I appreciate the support.  I will be back on Friday with the normally scheduled programming – FOOD.

Have a great Wednesday and I will see you at the end of the week.

Take care


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{ 23 comments… read them below or add one }

1 katie

So damn proud of you!!!!!!!!


2 Carolyn

Congrats Corey. Good for you to follow your passion. I admire you. All the best!


3 Denise @ Creative Kitchen

Congratulations!! Looks like a great list of goals for the year. The maintenance program definitely is a great idea. So many people start out blogging and soon find them in over their heads with site backups, updates etc. ;)

Have a great year!!


4 zesty

Thanks Denise – You can view the maintenance packages here Let me know if any of them suit your needs.



5 Gena

I couldn’t be happier for you, Cory!!! Thank you for having me be a part of your business.


6 Katy Widrick

That is really exciting — congrats, and best of luck!


7 Danielle Omar

Congrats, Cory! You are a rock star, so happy for you! :)


8 Megan

SO happy for you! I know you will succeed in reaching those goals and many more!!! :)


9 Bev

So exciting for you and the Zesty family!


10 Elina (Healthy and Sane)

Congrats! Fantastic!!! :)
I left my corporate job 2.5 months ago and am working on my future (food-related) business. It’s been scary and exciting and I know everything will be totally worth it. Love how specific you are with your goals. I need to do the same!!


11 The Hungry Housewife

Congrats to you!!!!


12 Jenny

I stumbled upon this blog about a week ago and I fell in love. I’m so glad you’re able to enjoy doing this full time. Congratulations!


13 zesty

Thanks Jenny! Appreciate that.


14 Aggie

So excited for you!! Congrats on your decision and best wishes! I need blog maintenance!!


15 Diane

That is awesome!!! Best of luck to you – you will do great!!


16 Lara

So excited for you, ZC. This is going to be an adventure!


17 Kalyn

Good luck with the new venture!


18 Cheryl

Congratulations Zesty!! What a fabulous adventure! Wishing you all the best as you set out to achieve you goals. Cheers!


19 Erin from Long Island

I remember when this wee little blog was just starting out. Look how far you’ve come! Big congrats =)


20 Erica



21 Kathleen Richardson

Congratulations Corey!


22 M.J. Jacobsen

Good for you, following what you love! I’ve been a silent fan of your site since 2009, and wish you the best!!


23 Marianne

Good luck on your new adventure!


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